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Maersk’s India–Bangladesh FMCG deep dive reads like a playbook for operating through volatility. It starts with demand: festival peaks (Diwali, Holi, etc.), salary-cycle buying and the rise of quick commerce create sharp, recurring spikes that can inflate supply chain costs by 8–12% if forecasting goes wrong. The article shows how FMCG players are combining AI-based forecasting with festival calendars, weather data and sell-out trends to improve accuracy and reduce waste.
It then drills into enablers like IoT-enabled warehousing, temperature and humidity monitoring for perishables, blockchain/QR traceability to fight counterfeits, and AI route optimisation to survive city congestion. Finally, it zooms out to trade policy—linking India’s FTAs and logistics programmes to export competitiveness. For Indian FMCG operators, the key message is blunt: resilience now depends on digital levers layered on top of traditional distribution strengths; ignoring them means leaving both margin and market share on the table.
