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Most FMCG networks in India are still built around sales targets and gut-feel planning. Wipro Enterprises’ supply chain head argues that this model is breaking under the weight of demand volatility, fragmented channels and ESG pressure. The article lays out a six-step blueprint: move from sales-led to inventory-led planning; stitch together siloed data into one planning backbone; upgrade forecasting with AI and external signals; rebalance the network for omni-channel flows; automate routine decisions; and hardwire governance so new ways of working don’t collapse under quarter-end pressure.
What stands out is the insistence on discipline—no “AI magic” without clean master data, clear demand ownership and tight KPI design. For Indian FMCG players juggling modern trade, GT, e-com and quick commerce, this is a practical roadmap to cut firefighting, reduce obsolescence and make service levels repeatable, not accidental.
