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Bengaluru startup Ripplr secured $45 million (~₹400 cr) to scale its “Distribution-as-a-Service” network that connects FMCG brands directly to 1 lakh+ retailers with real-time sell-through data. The asset-light model aggregates logistics partners (Uber-style), promises faster replenishment, and gives brands pin-code visibility—aiming to fix India’s black-box wholesale chain from factory to kirana. Funds will deepen city coverage and expand the platform’s data tools.
