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India’s FMCG sector grew 5.4% by volume in the September quarter as trade adjusted to revised GST rates, while value sales rose 12.9% on pricing and a shift online. Rural markets led with 7.7% growth vs 3.7% in urban; staples (rice, flour, spices) gained as impulse/habit categories softened. NielsenIQ flagged temporary destocking, continued e-commerce momentum, a modern trade revival, and smaller manufacturers driving consumption even as large players saw a slowdown.
