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Priniti Foods outlines seven forces reshaping FMCG distribution in India: from deeper rural penetration and rise of modern trade to eB2B platforms, D2C experiments and ONDC participation. It highlights how traditional distributor-led models are blending with digital ordering, data-driven scheme management and better cold-chain infrastructure. For brands, the message is clear — route-to-market strategy is now a boardroom topic, not just a sales ops issue.
