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ONDC has launched a ₹40-lakh-per-month support scheme to incentivise logistics, F&B, grocery and D2C participation on its network, lowering the barrier for small players to go digital. Retailer-focused explainers show how ONDC’s open protocol, shared catalogues and interoperable payments can help kiranas and small FMCG sellers reduce platform dependency and reach new demand pools. Early FMCG pilots with giants like HUL and ITC point to higher fill rates, improved order frequency, and lower cost-to-serve when ONDC is integrated into the supply chain stack.
