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Hindustan Unilever has started describing its value chain as an AI-powered ecosystem of Consumer, Customer and Operations – not three separate silos.
They’re using AI to sharpen demand forecasting, optimise production and logistics, and even drive more personalised retail execution at shelf. The idea is simple: the same intelligence that understands a shopper’s preference also guides what gets made, where it’s stored and how it moves through India’s fragmented distribution. For anyone running FMCG supply chain in India, this is a peek into how “AI in operations” is actually being implemented at scale, beyond buzzwords.
