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Brands stuck in legacy tools and siloed data can’t unlock AI’s speed gains. With a clean data spine, companies are already using AI to scan competitor assortments, price and promo moves, spin up design variants in seconds, auto-build BOMs, and track progress on real-time dashboards. Expect 18–24 months of sharp cycle compression as AI spreads across design, sourcing, merchandising and supply chain—putting the right product, price and placement together faster.
