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India’s dairy-linked FMCG is firming up as inflation cools and policy support kicks in. Sector trackers flag GST rationalisation and upcoming Budget cues alongside better cold-chain reach as catalysts, with growth shifting to value-added categories, high-protein and flavoured milks, probiotic curd/yoghurt, cheese, ghee and fortified snacks.
Urban buyers are trading up to health-oriented formats while rural consumption inches back toward pre-inflation levels; retailers report double-digit growth in select dairy FMCG lines. Outlook: through 2026, expect value-added dairy to outpace plain milk, helped by innovation and wider distribution into Tier-2/3 markets.
