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Smartphones + cheap data have pushed MSMEs in smaller cities online, and logistics is catching up fast. Think hyperlocal + last-mile networks, Gati-Shakti/Bharatmala corridors, and platforms like IndiaMART/Amazon/ONDC widening market access.
Result: 63% of e-commerce orders now come from Tier-II+; new hubs (Farukhnagar, Bhiwadi, Dadri, Greater Noida; the Mumbai–Pune–Nashik belt) pair low land costs with modern warehousing.
On the floor, AI/IoT/cloud are improving demand forecasts, routes and inventory, with networks serving 50,000+ towns/villages daily.
The catch: many MSME chains still run manual/fragmented ops due to skills, capex and financing gaps.Yet by 2027, online-active MSMEs could rise from 6 million → 15 million, adding ~7 million jobs and lifting exports—making Tier-II/III pivotal to next-gen supply chains.
