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Kantar’s BrandZ India readout says the weak spots in FMCG brand-building this year are Food & Beverages, Personal Care, and Home Care—categories showing flat/negative value growth and low “Difference” scores, leaving them exposed to private labels and fast-moving D2C challengers.
By contrast, autos and travel are riding the experience wave with double-digit brand value gains. Overall, India’s Top 100 brands are worth $523.5 bn (up 6% YoY), led again by HDFC Bank; Kantar urges brands to boost salience at decision points and find new growth spaces while staying culturally rooted.
