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India’s festive season is now a year-round planning problem. A recent piece from Maersk shows how FMCG brands in India and Bangladesh are using AI-driven forecasting to plan around Diwali-style surges while cutting waste and stockouts.
They talk about IoT-enabled warehouses that track inventory, temperature and humidity in real time – crucial for foods, beverages and personal care. Combined with trade initiatives like the India–UK FTA and Gati Shakti corridor projects, the brands that win are the ones marrying digital tools with new infra, not just adding more trucks.
