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The new dentsu–e4m report says digital ad spends rose across most sectors in 2025, with FMCG still the largest contributor (about 32% share) and e-commerce jumping to 22% share, spends up to ₹15,836 cr on the back of quick-commerce expansion and performance-led acquisition. The middle of the market (BFSI, auto, pharma, telecom, education, real estate) also scaled digital faster than legacy media, underscoring digital’s shift from “channel” to default growth engine.
