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India’s 2025 demand swings exposed the limits of “add-more-warehouses” growth, says Prozo’s year-end note. Winners in 2026 will prioritise precision-led ops, real-time forecasting, SKU-level control, and unified inventory that routes store/marketplace/D2C orders from a single pool. Hyperlocal is shifting from marketplace feature to brand-owned last mile; quick-commerce will be judged on how well dark stores plug into the wider network, not on footprint alone. Expect shorter planning cycles, deeper cost-to-serve scrutiny, and resilience built through process discipline rather than size.
